Why list your Beaufort Home for sale with Island Realty : Homes For Sale in the Sea Islands of Beaufort, South Carolina

Why list your home with Todd McDaniel and Christian Sherbert ?

Island Realty's Main Office Located on Harbor Island, South Carolina		Consistently produce more sales than our competitors. We have the knowledge experience and skills to provide an accurate market evaluation. We are confident that our professional advice will help to insure a buyer in any market. Our winning market plan reaches out to potential buyers using the latest technology available. We place advertising where it counts so as to optimize our efforts and not waste resources. Through our internet agreements we can be found on hundreds of different websites. We leave no stone unturned by reaching out to all other Realtors… We want to sell! We offer superior customer service. Our past customers & Clients are our biggest source of business.
Our History

	Island Realty of the Lowcountry was formed in 2002. We are agent owned by four active Realtor principals. Our principals and agents average over 20 years experience in the industry. We are waterfront community specialists and each a top producer. As long time Sea Island residents we have a true love of this special area and it shows in our enthusiasm for the communities in the Sea Islands. Island Realty is consistently among the top producing sales team for the true Sea Islands
In August of 2002 we left Fripp Island Real Estate to form Island Realty and over the past five years have positioned our company to be the top producer and most influential company in the Sea Islands. We have been able to achieve these accomplishments through hard work and a dedication to our clients and customers.
Our Background
	The McDaniel Family	Hello, since 1988 I have called the South Carolina Lowcountry home. My wife, Whitney and I met here and were married on Fripp Island in 1995. We have made our home among the live oaks, warm waters and people of the South Carolina Lowcountry. We have raised our two boys, Taylor and Hays, to appreciate all the beauty and culture the Lowcountry has to offer. We love the Lowcountry. This is where our friends and family are. I try to share my experiences and love for this area every chance I get. If you have an interest in what the Lowcountry has to offer contact me. Let me help you find you’re your place, a place you can call home.

	Todd, Taylor, Hays and Whitney
	I pride myself on having been at the top in real estate sales because of the relationships I have developed here over the years. It’s these relationships which continue to keep people coming back and result in new business referrals. You can trust me to make your home buying or selling experience a pleasant one. I understand that buying a home is a big decision and one best made when the you are well informed. I believe I do an excellent job providing guidance so that you make the right decisions for your needs. I look forward to earning your trust and helping you find the right property for your family.
	The Sherbert Family
	Christian Sherbert is a lifelong resident of Beaufort. He enjoys living in Spanish Point in the city of Beaufort with his wife Liz; his twins, Carson and Liza Raye; and his Labs, Bailey and Libby. Christian and his family are involved with as many aspects of Beaufort life as time will allow, filling their days with fishing, golfing, supporting charitable organizations and local historical foundations. Having grown up in the area, Christian is the best resource available for introducing new residents to all of the recreational opportunities in the Lowcountry.
	Christian played professional golf for 2 years on the mini-tour level in the early 90’s and still participates on a limited basis in local and regional amateurs events. As an avid outdoorsman, Christian also serves on the local and state boards for the Coastal Conservation of South Carolina, which is a national organization dedicated to protecting and preserving fisheries throughout the U.S. and South Carolina. Since joining the real estate profession in 1999, Christian has focused on neighborhood communities in the Beaufort area. As a licensed Real Estate Salesman and Broker, Christian works with both buyers and sellers. He brings years of experience in helping buyers find their perfect home and/or homesite in the community that best fits their family’s needs. With sellers, he focuses on securing the highest price with the best possible terms in the shortest time possible. With both buyers and sellers, Christian relies on his years of experience and constant hard work to assure that their real estate experience is seamless as possible.
An Accurate Market Evaluation
	Our first goal is to help you set a listing price that represents top market value, without going so high that it lags on the market. This can only be accomplished by thoroughly understanding the market. To help you in this regard, you will find a detailed market analysis as part of your competitive market analysis. This report is a part of a well planned marketing effort. Included in this CMA is a detailed list of comparable properties that have recently sold and are currently for sale in your neighborhood. It has been carefully prepared to ensure that you feel comfortable and confident as we proceed to reach this important first goal. The correct listing price of a property is the highest price that the market will bear. After discussing these details, we can best decide where to price your property in the current market.
Professional Advice
	When you contract for the services of a Realtor you expect to receive advice that comes from an experienced, well-seasoned professional; a professional that has proven success and is always a leader in the industry. At Island Realty you get a team of professionals to help you with the process from start to finish. These are examples of where we can help you feel comfortable Preparing your home. I will show you how you may best prepare your home for showing and advise you of any necessary repairs. If repairs are necessary If repairs are necessary I provide a choice list of qualified and trusted handymen in Beaufort. Just as you have put your trust in me to be your real estate professional, I have trusted these businesses to help me with my needs. I believe you can put your trust in them as well. State of the market You will be kept up to date on the state of the market, the sale of similar properties and any other factors which may affect the marketing of your property. Progress report My Progress Report will keep you up to date. Every step in the sales effort will be made available to you. Mortgage, Financing, Tax and 1031 information I work closely with banks, attorneys and financial professionals to assist buyers and sellers with pre-qualified mortgages and the increasingly popular 1031 tax exchange.
Marketing Strategy
	Island Realty’s marketing strategy focuses on locating and attracting real estate buyers who seek a special community with attributes that provide the following:
	Homesites with extraordinary views Lifestyle that includes relaxation but with amenities that provide for an active, outdoor curriculum of golf, tennis, swimming, boating and group activities A community demographic that includes retirement age as well as middle aged people seeking second or vacation homes, who are typically of better than average income levels, above average levels of education, and successful business and professional employment histories.
	Reaching buyers outside of our immediate area. We target major metropolitan areas in the Southeast, upper Midwest and mid-Atlantic and Northeast regions. Our program provides for continuous follow up We believe that customers and clients deserve great feedback! This results in a significant data base of loyal and satisfied clients providing a continuous source of referrals
Placing Adverting Where it Counts
	Each agent in Island Realty is encouraged to have his or her own website in addition to the company site. This makes for a better ranking in search engines such as Google or Yahoo. We understand the importance and power of the world wide web and we and do all that we can to make sure we rank among the top. Putting effort into our web placement is not all that can be accomplished on the web. So many other companies stop there. We are always looking for any other tools that may enhance the exposure of your property. One of our best tools is our Visual Tour. This is where customers can take a virtual tour of the home online to discover our island and all of our listings. There are many other tools we use to make sure that your listing has been marketed properly. The Internet You’ll see Island Realty on the web at www.islandrealty.info , livinginbeaufort.com, realtor.com, Yahoo.com Google.com, searchbeaufortsc.com; and many more national real estate websites, only some of which are listed below. Personally the Internet is very big part of my marketing effort. I have committed a vast portion of my resources to placing my self in front of as many buyers as I can. I use many internet and SEO tools to accomplish this. Another great resource that I use is my large and detailed contact list. I have spent years building and refining this list of folks who have an interest in the Sea Island of the Lowcountry. I apply this list and use it with a third party mass e-mail software and services to establish and insure that I am on every buyers white list and will not be block or considered SAPM when I e-mail out information.
	Publications
	Locally, we place ads in the monthly real estate publication Homes & Land, The Real Estate Book, and the Beaufort Gazette. These are fine publications and we occasionally receive an inquiry from a Beaufort traveler, but frankly, most buyers visiting our Island come from outside the local area. (The average sale price in our market is over four times the average sale price in the Beaufort market.) These publications and the typical “national” home buyer referral networks are targeted at primary home buyers. Island Realty advertising is national and regional to reach the vacation home/retirement home buyer.

	Print Media
	We use a wide variety of products that include flyers, post cards, business cards for your home, display kiosk and Newsletters to get out message out that you are looking for a buyer.

	Visual Tours and YouTube
	There are many other tools we use to make sure that your listing has been marketed properly, however none seem to relate the property to a buyer like a Visual Tour. We believe this puts us head and shoulders above many other real estate companies who choose not to include these tours as part of their service and marketing.

Marketing Strategy Includes
	1. Prepare CMA to establish fair market value 2. Prepare and sign listing agreement 3. Promptly input listing information into MLS 4. Place your property in our inventory 5. Place electronic lock box on property 6. Notify all local agents of this new listing 7. Schedule property for office tour 8. Prepare a “Visual Tour” for the web, MLS and Realtor.com. 9. Schedule property for all available agents to tour 10. Mail ‘Just Listed’ flyers to Beaufort agencies 11. Place ad in publications 12. Phone all potential buyers with details of listing 13. Arrange showings for other agents 14. Contact you regularly with verbal or email progress reports 15. Review marketing activities 16. Pre-qualify potential buyers 17. Present and discuss all offers on property 18. Negotiate the transaction with other agents 19. Finalize the sales contract 20. Confirm that all contingencies on sales contract are completed 21. Finalize the closing!
Working Together
	Island Realty’s strength and past success has been based on our ability to market gated communities with strong amenity packages. Our agents recognize the need to present the club in it’s best light and are trained to sell the benefits associated with a club facility. Island Realty agents present the club and community amenities throughout the presentation of the property, and to help the customer picture themselves in the community; to picture themselves on the golf course or sailing out of the marina. To be successful at this, the availability of the club’s staff is an important tool for us. The availability of your Membership Director and staff is an advantage that may set your community apart from its competition and, we recognize this.
Courteous & Timely Progress Reports
	Property Owners Communication is a very important part of our efforts. At Island Realty we understand that you deserve to be kept informed of what’s happening with your property. That’s why we are always trying new ways to get the word out as to what’s going on in your community. Currently we are sending out a quarterly newsletter that gives you an idea as to the sales production and inventory levels… our “Market Review”. In addition to this, our newsletter brings to you articles of interest to your community. We also feature “eblast” another way of sending out these facts. If you have your house listed with us: If we have your home listed, each agent is responsible for following up with each showing that is scheduled with our office. We are currently working on a blog system that will post these showings an document each response on the web for only the owners to view.
Advantages to Using Island Realty
	Superior customer service! Accessibility (Open 7 days a week) Courteous and timely progress reports Superior use of leading edge technologies such as visual tours and web based videos Multiple locations Experienced and professional Sales Team Synergy of selling other private communities RESULTS - Our focus is on the Sea Islands – Ask us for the latest numbers High yield web based presence
	Thank you for your time in reviewing this presentation! We hope you will see that when it comes to results and customer service Island Realty and its sales force of experienced and knowledgeable agents are your best tools to get results.